Junk Food Clothing deploys online e-commerce platform Nogin – InfotechLead.com

Junk Food Clothing has deployed online e-commerce platform Nogin to increase sales, profits and conversion rates, and execute R&D upgrades in real-time.

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The deployment of Nogin’s Commerce-as-a-Service (CaaS) platform in the fourth quarter of 2020 will assist Junk Food to triple its e-commerce business during our first year with Nogin.

“We are on target to triple our Junk Food e-commerce business during our first year with Nogin. Along the way, we’ve seen cost-savings in third-party vendors needed to drive our revenue growth due to the external partnerships and relationships Nogin has in the space,” Bill Hutchison, CEO for Hybrid Apparel, which owns the Junk Food brand, said.

Junk Food Clothing’s IT team is using analytical data supplied by Nogin to make informative and strategic decisions to capture revenue while also growing awareness for the Junk Food brand to a new set of online customers.

Tustin, Calif.-based Nogin is handling all aspects of Junk Food’s e-commerce operations, ramping up the manufacturer’s online performance with its Intelligent Commerce software, AI-driven marketing capabilities and high-touch digital services.

“We’re able to offer a turn-key solution for companies like Junk Food that combines all the elements they need to be more effective selling online,” said Geoffrey Van Haeren, president of Nogin. “Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin technology platform is a game-changer in e-commerce.”

Other Nogin users include such major brands as Kenneth Cole, Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.